triathlon and endurance coaching for athletes of all abilities


Welcome to On Target

At On Target Triathlon & Endurance Coaching, we offer triathlon and endurance coaching for athletes of all abilities. Whether you want to give triathlon a go for the very first time, take the step up to Ironman. Or improve in any of the disciplines, we can help.

We offer a variety of packages to suit from our bronze online package right through to our top end Platinum One to One package.

Our Philosophy

At On target, our coaching philosophy is to help you get the most out of your available training time. We don’t believe in junk mileage or useless workouts. We believe every workout has a purpose and we are here to help you reach your goals!

We approach coaching our athletes from a holistic perspective. We know that adult age-group athletes can have substantial demands on their time outside of training and racing. Understanding what is going on in each athlete’s life and how to incorporate triathlon into a lifestyle is imperative to developing a plan that is efficient and successful for the athlete.

Meet Ian Travers, Head Coach

My passion for coaching is driven by helping athletes reach their full
potential and accomplish the goals they set out to achieve. Empowering
each athlete to grow and develop to be the best they can be is what I find
to be the most satisfying part of coaching.


"Ian's triathlon coaching was excellent and he gave me the confidence to enter my first event (a week before my wedding!). He provided me with a personalised training plan based on my fitness level. He guided me every step of the way and was always available for advice and support when needed. Ian took me through regular fitness tests to ensure I was working at the correct level and worked on my technique too. He even went the extra mile to come and support me on race day.

I found his coaching very motivating. He is such an enthusiastic, supportive coach with lots of experience to offer and I couldn't recommend him highly enough"

Frances Heslop, First Time Triathlete

"Attending Ian's triathlon training workshops changed my training outlook and increased my awareness of purposeful training and clear goal setting. Ian's motivational techniques and structured training plans increased my fitness, provided a better understanding of training and nutrition habits with less time slogging it out in the gym. 

Following Ian's training plan and top tips increased my fitness levels and reduced my injury risk as an age grouper. With thanks to Ian I have now completed several sprint and standard distance triathlons and my first full Ironman in 2018. 

I would recommend Ian's personal approach, knowledge, enthusiasm, and understanding of sports science to anyone wanting to participate in their first triathlon event or planning to develop their competitive understanding of triathlons and multi-sport events."

Michael Buskie, Satisfied Age Group Triathlete